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Jack back at it

The Golden Bear shoots commercial
for Spanish partner Polaris World

Click to view the commercial.
Less than two weeks removed from a minor back procedure, an energetic and entertaining Jack Nicklaus spent time this week in South Florida filming a television commercial for the Polaris World Company, the premier golf and real estate developer in Spain. Polaris World has enlisted Nicklaus Design to create a collection of golf courses called the Nicklaus Golf Trail. In addition, Jack is serving as spokesperson for the Spanish developer.

Part of Polaris World's advertising campaign is a "dream-sequence" commercial that puts on display the lighter side of the Golden Bear. The 30-second spot will air on prime-time television in the United Kingdom, beginning in February. " We had fun with this commercial and I think it will be particularly effective in its reach and appeal to the broader target audience for Polaris World," Jack said after filming the final scene.

The Nicklaus Golf Trail will feature courses designed by Jack Nicklaus and his four sons, Jack II, Steve, Gary and Michael, and when completed will be the world's largest collection of Nicklaus courses in one development. The courses will be located in and around Murcia, one of the most picturesque regions in Spain, with some of the best year-round climates the country has to offer. Two of the Nicklaus Golf Trail layouts are currently under construction, and the first course will open in the summer of 2005. After only one year of sales, Polaris World has established itself as the most successful golf course development in Spain. For more information and to view villa models, please visit www.polarisworld.com.

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