AHEAD and the Nicklaus Companies Extend Longstanding Partnership - Nicklaus Companies
Jack Nicklaus during the first round of the 2019 Masters Tournament held in Augusta, GA.

AHEAD and the Nicklaus Companies Extend Longstanding Partnership

NEW BEDFORD, Mass. (March 16, 2021) — AHEAD announced today it has extended its partnership with the Nicklaus Companies and golf legend Jack Nicklaus and will continue to exclusively produce their branded headwear collection worldwide, including the iconic Jack Nicklaus signature and Golden Bear trademarks.

“The Nicklaus Companies is thrilled to continue our successful partnership with AHEAD into our third decade together,” said Andy O’Brien, President of Nicklaus Brands.  “Jack is proud of his relationship with AHEAD and the collaboration’s impact on charities.  The creativity and collaboration we enjoy in working with our friends on the AHEAD team has created a difference in the market.” 

Over the years Golden Bear branded products and the innovative Play Yellow campaign, chaired by Jack and Barbara Nicklaus, have benefitted United Way and the Children’s Miracle Network Hospitals. 

“AHEAD has been a partner with Jack Nicklaus and the Nicklaus brands for over two decades and it is a privilege and honor to carry on this special relationship,” said Anne Broholm, CEO, AHEAD. “For Mr. Nicklaus to continue to select AHEAD for his headwear of choice serves as a motivation for our team to keep striving for excellence in everything we do, just as he has done throughout his distinguished career.”

Nicklaus will continue to appear in AHEAD’s marketing materials, headwear catalogs, point-of-sales materials, and on the company website. AHEAD’s line of Nicklaus headwear is available for purchase at the company’s online shop — https://aheadusashop.com/collections/jack-nicklaus.  AHEAD also produces exclusive Nicklaus-themed product collections for The Memorial Tournament (https://www.thememorialtournament.com/) and GOLF Magazine (https://golf.com/).

During Nicklaus’ storied career, he recorded 120 professional victories, including a record 18 major championships, with a record six titles coming at the Masters. Nicklaus is also one of the world’s most acclaimed golf course designers. He has personally been involved in the design of over 300 courses, while the firm he founded, Nicklaus Design, is considered the global leader in golf course design with over 425 courses open for play in 45 countries and 40 states.  Together, Jack and Barbara have also created an indelible mark on children’s healthcare through the Nicklaus Children’s Health Care Foundation https://nchcf.org/.

In addition to its relationship with Jack Nicklaus, AHEAD has forged many other key partnerships in the golf industry, including with the USGA, PGA of America, PGA TOUR, Arnold Palmer Enterprises, and the ANNIKA Foundation. For a complete list of AHEAD’s partnerships in golf, as well as in other industries, visit www.aheadweb.com/partners-affiliations.

For additional information on AHEAD, visit aheadweb.com.

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About AHEAD www.aheadweb.com

Founded in 1995, AHEAD is a multi-dimensional brand with a proven track record of success distributing headwear, apparel, and accessories to the green grass, resort, and corporate markets. Its single focus of providing quality products, with innovative, high-quality design, and merchandising concepts has led to more than 25 years of continued growth and expansion. AHEAD is a leading supplier of headwear to the USGA, PGA of America, Ryder Cup and numerous PGA Tour events in addition to more than 5,000 green grass and resort shops throughout the world.

About Nicklaus Companies

For 50 years, the mission of Nicklaus Companies has been to enhance the golf experience and to deliver quality branded products and services on a global basis that mirror the high standards established in the career and life of its Founder, Jack Nicklaus. The Nicklaus Companies businesses include golf-course design, the development of golf and real estate communities, and the marketing and licensing of lifestyle products worldwide under the iconic Jack Nicklaus and Golden Bear brands. Nicklaus Design, recognized as the world leader in golf course design, has created over 420 courses worldwide, open for play in 45 countries and 40 U.S states.  In 2007, Jack Nicklaus partnered with Howard Milstein to further the growth of the company and expand the branded businesses. In addition to institutionalizing the Nicklaus brands for the future, Milstein has instilled a personal philosophy of “A Brand That Gives Back” with products and partners committing to donations to help the Nicklaus Children’s Health Care Foundation and other charities. A leading entrepreneur in the golf industry, Milstein also created 8AM Golf, a family of companies that also includes GOLF Magazine and GOLF.com, Miura Golf, Club Conex, True Spec Golf and GolfLogix. All share a common mission to help players at all levels enjoy the game more. We leverage our winning heritage to achieve excellence, foster growth and champion social good. We activate modern strategies and techniques to enhance our customer’s lives and match the high standards set in the career and life of Jack Nicklaus.

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