Golf’s Greatest

Jack Nicklaus set the standard for greatness with 18 professional major championships. His achievements on the course became the foundation for the greatest brand in golf—and a lifetime of accomplishment as a designer, entrepreneur, and philanthropist.

Today, the Nicklaus name represents extraordinary golf courses, distinctive lifestyle brands, and partnerships that bring new ideas to life. Alongside these businesses is a deeply personal commitment to giving back. Together, they reflect the ambition, generosity, and pursuit of excellence that define Nicklaus.

Nicklaus

Distinct brands with a shared pursuit of excellence.

A championship heritage line that brings major moments into everyday wear. It is a reminder that the best stories in golf are the ones lived off the course as much as on it.

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Nicklaus Design

The world leader in golf course design. More than 450 courses in 47 countries on six continents, from major championship venues to the private clubs and resort communities.

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The signature line carries the founder’s name and the values he built: warmth, confidence, style, and a connection to the game. It gives every piece a sense of history and authority.

Golden Bear

The original voice of the Nicklaus lifestyle. Sweaters, hoodies, tees, caps, polos, jackets, bags, and objects with character that feel collected over time and lived in from the start.

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Nicklaus Design

Designing places that define golf.

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450
Courses designed
47
Countries
06
Continents

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Featured Partnership

Jack Nicklaus looking out of an airplane window, his gold Rolex Day-Date on his wrist

On his wrist for history.

Jack and Barbara Nicklaus and two of their sons with the Wanamaker Trophy

PGA Championship

Jack and Barbara Nicklaus and two of their sons with the Wanamaker Trophy, the Day-Date on his wrist.

1975

Jack Nicklaus holding the Claret Jug at the 1978 British Open

British Open

Nicklaus with his Rolex (and Claret Jug) at the 1978 British Open.

1978

Jack Nicklaus on a GQ Style cover dated May 31, 2019, his gold Rolex Day-Date on his wrist

Jack’s Rolex Auction

GQ covered Jack Nicklaus’s auction of his Rolex.

2019

Jack Nicklaus received his gold Rolex Day-Date in 1967 and wore it almost every day for more than 50 years. Before each round, he placed it safely inside his golf bag, returning it to his wrist after the final putt. The watch accompanied 12 of his 18 professional major celebrations before being auctioned in 2019 for $1.22 million, with every dollar benefiting the Nicklaus Children’s Health Care Foundation.

Rolex Partnership

Jack Nicklaus pulling on a golf glove, his gold Rolex on his wrist

Jack Nicklaus — The Man

18 Majors

Across amateur and professional competition, Jack Nicklaus amassed 20 major championship victories, a standard of excellence that has never been matched. His achievements established more than a record. They created a legacy that continues to shape the game.

02
US Amateur championships
18
Professional Major championships

About Jack Nicklaus

Foundation & Impact

Giving back. A legacy in itself.

Jack and Barbara Nicklaus

A shared life’s work

The Nicklaus Children’s Health Care Foundation is the centerpiece of Jack and Barbara’s charitable work. Barbara has served as foundation chair and helped establish the PGA TOUR Wives Association, organizing charitable work through the golf community. Jack has described their charitable partnership as a reversal of their earlier roles: after decades of Barbara supporting his career, he became the supporter of her passion for helping children.

$280 million+ raised through the Nicklaus Children’s Health Care Foundation

Nicklaus Children’s Health Care Foundation

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News & Media

News and media

The new Nicklaus.com homepage on a laptop in a golf clubhouse library, a fairway through the windows behind

“I am excited to tell you my story.”

Jack Nicklaus launches the new Nicklaus.com.
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Read the Announcement

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