New Alliance Leverages the Iconic Lifestyle Brand for High-End Lodging Hospitality Experiences As Well As Delivering Additional Value to Golf Community Developers
“Rentyl Resorts’ creative approach to pairing residential real estate, travel and technology makes them the perfect organizational partner for us to extend our branding platform for lodging hospitality at top global destinations” – Jack Nicklaus
KISSIMMEE, FLA. – (March 25, 2022) – Rentyl Resorts, the industry-leading world-class lodging hospitality platform, today announced a partnership with the Nicklaus Companies, the world’s leading golf course design firm and licensing company founded by legend Jack Nicklaus. In collaboration with Rentyl, the Nicklaus Companies is entering the single-family residence lodging hospitality sector for the first time and will introduce the new branded lodging hospitality services globally to its network of developers, clubs, and resorts.
The new residential resort experience will offer travelers with a high-end experience, including private homes and concierge services at top destinations around the world. Rentyl forecasts branding more than 100 high-end residential resort experiences with Nicklaus over the next five years. The resort + residential format will increase residential and golf club revenue streams for developers, expand asset value and profitability, and allow developments to diversify their product and create options to significantly lift asset value.
“We are incredibly excited to partner with an industry leader like the Nicklaus Companies, as no brand typifies a winning spirit and excellence better than Jack Nicklaus and his storied career. Creating a model where all stakeholders win – resort guest, developer, operator and home buyer while creating an unparalleled guest-branded experience worthy of its namesake is a true pleasure,” said Nick Falcone, founding partner of Rentyl Resorts.
“There is no greater responsibility or honor than being entrusted with protecting and enhancing Jack’s legacy,” Howard Milstein, Executive Chairman of the Nicklaus Companies said. “In golf, in business and in philanthropy, Jack Nicklaus is the gold standard,” Milstein added. “and we pick our partners carefully to ensure a level of quality and service worthy of the Jack Nicklaus name. We look forward to working closely with the Rentyl Resorts to establish success for both companies.”
As proof of concept, Rentyl Resorts and Nicklaus have already collaborated on its first successful project together in The Bear’s Den Resort Orlando, the first Jack Nicklaus-branded resort in the world. The joint effort combined Rentyl’s signature hospitality experiences with high-end real estate located near the area’s theme parks and golf courses expertly designed by Nicklaus. The Rentyl Resorts team began testing the concept. In 2019, the homes at Bears Den Orlando sold at a rapid pace, selling out all 95 units in 18 months in the private enclave of the development, while achieving a 70% premium per-square-foot to the area’s luxury real estate market. Bears Den has become a favorite vacation spot among golfers and families alike visiting Central Florida and other popular surrounding destinations. The format and partnership resulted in a resounding success for individual buyers as Rentyl Resorts secured 63% occupancy at an $1,095 Average Daily Rate (ADR) in its first year of operations—far eclipsing luxury competitors in the market.
“The Nicklaus brand philosophy is to seek out the leading performers in each industry in creating best-in-class experiences or products,“ said Andy O’Brien, President of Nicklaus Brands. “For decades, we have recognized the close relationship between premier golf experiences and luxury resort real estate. Rentyl Resorts has proven its expertise in hospitality management, branding and bringing to market vertically integrated solutions which can benefit both the consumer and our community development partners.”
To learn more about Rentyl Resorts and its progressive portfolio of properties, please visit rentylresorts.com
About Rentyl Resorts
All over the world, Rentyl Resorts elevates vacations by blending the comforts of home with the top-notch services of a high-end resort. Each of our properties have the same ensured excellence, but an individual brand and story. With such unique properties in our collection, we provide experiences and accommodations for groups of all sizes. At a Rentyl Resort, you can truly stay your way.
Within our collection, guests have conveniences like a private pool, kitchen, home theater room, and parking area, but can still take advantage of amenities and services like daily housekeeping, onsite restaurants, and bars, and 24-hour concierge service. Plus, Rentyl Resorts has incredible experiences that guests would not find at most resorts, like water parks, sports fields and facilities, and in-home chef and spa services. Each Rentyl Resort has unique experiences and amenities – so be sure to check them all out and find your perfect fit vacation – rentylresorts.com
About Nicklaus Companies
For 50 years, the mission of Nicklaus Companies has been to enhance the golf experience and to deliver quality branded products and services on a global basis that mirror the high standards established in the career and life of its Founder, Jack Nicklaus. The Nicklaus Companies businesses include golf-course design, the development of golf and real estate communities, and the marketing and licensing of lifestyle products worldwide under the iconic Jack Nicklaus and Golden Bear brands. Nicklaus Design, recognized as the world leader in golf course design, has created over 420 courses worldwide, open for play in 45 countries and 40 U.S states.
In 2007, Jack Nicklaus partnered with Howard Milstein to further the growth of the company and expand the branded businesses. In addition to institutionalizing the Nicklaus brands for the future, Milstein has instilled a personal philosophy of “A Brand That Gives Back,” with products and partners committing to donations to help the Nicklaus Children’s Health Care Foundation and other charities. A leading entrepreneur in the golf industry, Milstein also created 8AM Golf, a family of companies that also includes GOLF Magazine and GOLF.com, Miura Golf, Club Conex, True Spec Golf, GolfLogix and Chirp. All share a common mission to help players at all levels enjoy the game more. We leverage our winning heritage to achieve excellence, foster growth and champion social good. We activate modern strategies and techniques to enhance our customer’s lives and match the high standards set in the career and life of Jack Nicklaus.
